Turn complex marketing into clear stories and impactful experiences that work

Is your experiential marketing clear enough to truly resonate with your customers?

 

I help organisations find the right story in complex portfolios and turn it into experiential customer experiences that drive understanding, trust and business results. With over 25 years of international experience, I love to combine strategy, storytelling and hands-on execution to develop, build and transform experience centres, events and engagement programs, and build the teams and playbooks that make them experiential, scalable and effective.  Always working closely with your teams.

 

6foot4
CLARITY.STORY.IMPACT.

How I CAN help...

Experiential
StrateGy & structure

Define the role of (experiential) marketing in your overall marketing and business strategy. I help you design the right portfolio of experiences and create the structure and operating model behind it. What should it do, for whom and why?

Engagement
transformation & implementation

Develop signature formats and engagement methods that fit your brand and strategy. I help you implement new strategies, improve programs, select and manage partners and build experiential marketing capabilities and programs.

efficiency
Interim Leadership & COnsultancy

Support organisations in interim or advisory roles, providing senior leadership, strategic guidance and hands-on support during periods of change, growth or transformation. I help you implement your strategy to make sure it delivers results.

Experience

I bring more than 25 years of international experience in marketing, communication and customer engagement, including:

  • Global experiential marketing programs
  • International events and trade shows
  • Executive briefing programs
  • Experience centres
  • Agency management and partner ecosystems
  • Connecting marketing, sales and customer engagement
  • Building and leading international teams
  • Linking experiences to business impact and pipeline

Why 6foot4?

At 6’4”, I quite literally see things from a different perspective. 

 

But it’s also how I tend to work. I like to step back, look at the bigger picture, spot patterns and connect the dots between strategy, brand, experiences, teams and partners.

 

I started 6foot4 to help organisations do exactly that. To step back, see the bigger picture and turn that clarity into experiences and programmes that actually work and deliver results.

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